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The five format types
Every viral short-form video fits one of these. Each is defined by its payoff.
Challenges
The payoff is finding out who wins or loses based on the stakes set in the hook.
Education
The payoff is closing a knowledge gap and learning something new.
Skits & Bits
The payoff is an emotional response or punchline.
Wait For It
The payoff is seeing the transformation or end result.
Storytelling
The payoff is discovering whether the character succeeded or failed.